Measuring lead velocity involves tracking the time it takes for leads to move from one stage of the sales funnel to the next. Here’s a simple formula to calculate lead velocity: Lead Velocity = (Number of new leads in a period - Number of lost leads in the same period) / Time period This formula helps you understand how quickly your leads are progressing through the funnel. For more detailed insights, consider segmenting your leads based on factors like demographics, behavior, and engagement levels.