How to Measure Success in Long Sales Cycle Email Campaigns?
Measuring success in long sales cycle email campaigns requires tracking various email metrics and KPIs over time. Key indicators include:
Open Rates: A consistent open rate indicates ongoing interest in your emails. Click-Through Rates (CTR): High CTRs suggest that your content is engaging and relevant. Conversion Rates: Measure the conversion rates for specific actions, such as downloading a whitepaper or signing up for a webinar. Engagement Over Time: Track engagement trends to understand how your campaigns are performing at different stages of the sales cycle.