How to Measure Success with a Pre-existing Audience?
Measuring the success of your email campaigns targeting a pre-existing audience involves tracking several Key Performance Indicators (KPIs):
Open Rates: The percentage of recipients who open your email. Click-Through Rates: The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase. Unsubscribe Rates: The percentage of recipients who opt-out of your email list.