The judging process for the eec Awards is rigorous and involves a panel of industry experts. Criteria for evaluation usually include:
Innovation: How novel and creative is the campaign or technology? Impact: What measurable results were achieved? Execution: How well was the campaign or technology implemented? Relevance: How well did the campaign or technology meet the needs of its target audience?
Each entry is scored based on these criteria, and winners are selected based on their overall performance.