message or call to action (cta)

How to Measure the Effectiveness of a CTA?

To gauge the success of your CTAs, monitor metrics such as:
Click-Through Rate (CTR): The percentage of email recipients who clicked on the CTA link.
Conversion Rate: The percentage of recipients who completed the desired action after clicking the CTA.
Bounce Rate: A low bounce rate indicates that the landing page aligned well with the CTA.

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