Using an ESP offers several benefits for email marketing campaigns:
Deliverability: ESPs have established relationships with ISPs, which can help improve email deliverability rates. Automation: Advanced automation features allow marketers to send personalized emails based on user behavior. Analytics: ESPs provide detailed metrics on open rates, click-through rates, and conversion rates, helping to measure the success of campaigns. Compliance: ESPs ensure your emails comply with regulations like GDPR and CAN-SPAM, reducing the risk of legal issues.