Understanding how your assets perform can help you make data-driven decisions for future campaigns. Here are some metrics to consider:
Click-Through Rate (CTR): Measure how often recipients click on images, videos, or links within your email. Engagement Rate: Track how long recipients spend viewing your email and interacting with its content. Conversion Rate: Assess how many recipients take the desired action after engaging with your assets. A/B Testing: Use A/B testing to compare different versions of assets to see which ones perform better.