How to Measure the Effectiveness of Email Campaigns on Repeat Purchase Rate?
To measure the effectiveness of your email campaigns on the repeat purchase rate, you can use various metrics such as:
Open Rate: The percentage of recipients who open your emails. Click-Through Rate (CTR): The percentage of recipients who click on the links in your emails. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Customer Lifetime Value (CLV): The total revenue a business can reasonably expect from a single customer account throughout the business relationship.