Measuring the effectiveness of your incentives is crucial for optimizing your email marketing strategy. Key metrics to track include:
1. Conversion Rate: The percentage of subscribers who take the desired action after receiving the email. 2. Engagement Metrics: Open rates, click-through rates, and other engagement metrics can provide insights into how well the incentive was received. 3. Customer Feedback: Solicit feedback from customers to understand their perception of the incentive and its impact on their behavior. 4. Sales Data: Track sales data to see if there was a noticeable increase in purchases following the incentive offer.