How to Measure the Effectiveness of Mobile Friendly Templates?
To gauge the effectiveness of your mobile-friendly email templates, monitor key metrics:
Open Rates: Higher open rates on mobile devices indicate good optimization. Click-Through Rates (CTR): Measure engagement by tracking how many recipients click on links. Conversion Rates: Track how many recipients complete the desired action, such as making a purchase or filling out a form. Bounce Rates: High bounce rates may indicate issues with deliverability or rendering on mobile devices.