How to Measure the Effectiveness of Photos in Email Marketing?
To measure the effectiveness of photos in your email campaigns, consider the following metrics:
Open Rates: A compelling image in the preview can increase open rates. Click-Through Rates: Track how often recipients click on images or CTA buttons associated with images. Conversion Rates: Measure how many clicks result in desired actions, such as purchases or sign-ups. Engagement Metrics: Monitor time spent on your email and scroll depth.