What Are the Best Practices for Using Photos in Email Marketing?
Following best practices ensures that your photos enhance the overall effectiveness of your email campaigns:
Use High-Quality Images: Blurry or pixelated images can negatively impact your brand's perception. Relevance: Ensure that the photos are relevant to the content and add value. Balance: Maintain a balance between text and images to avoid overwhelming the reader. Consistent Branding: Use images that align with your brand's color scheme and style. Test: A/B test different images to see which ones perform better.