How to Measure the Effectiveness of Pop-Ups and Overlays?
To measure the effectiveness of your pop-ups and overlays, track the following metrics:
Conversion Rate: The percentage of visitors who take the desired action (e.g., sign up for an email list). Exit Rate: The percentage of visitors who leave your site after seeing the pop-up. Engagement Rate: How long visitors stay on your site after interacting with the pop-up. A/B Testing: Perform A/B tests to compare different pop-up designs and messages to see which performs better.