How to Measure the Effectiveness of Re-engagement Efforts?
To measure the effectiveness of your re-engagement efforts, track the following metrics:
Re-engagement rate: The percentage of inactive subscribers who become active again after receiving a re-engagement email. Email performance metrics: Open rates, click-through rates, and conversion rates for re-engagement campaigns. List growth rate: Monitor the overall growth or decline of your email list to ensure that removing inactive subscribers does not negatively impact your list size.