To gauge the effectiveness of testimonials in your email marketing, track the following metrics:
Open Rates: See if emails with testimonials have higher open rates compared to those without. Click-through Rates (CTR): Monitor if testimonials lead to higher CTRs. Conversion Rates: Measure the rate at which subscribers take the desired action after reading testimonials. Engagement: Check for increased engagement, such as replies or social shares, when testimonials are included.