How to Measure the Success of Event Reminder Emails?
Key metrics to track include:
Open Rates: Indicates how many recipients opened your email. Click-Through Rates (CTR): Shows how many clicked on links in the email. Conversion Rates: Measures how many completed the desired action (e.g., registration, attendance). Engagement Rates: Tracks interactions such as replies or social media shares. Attendance Rates: The ultimate metric of success, showing how many attended the event.