To gauge the success of your email campaigns during inventory shortages, track the following metrics:
Open Rates: Measure how many recipients open your emails to gauge initial interest. Click-Through Rates (CTR): Track the number of clicks on links within the email to measure engagement. Conversion Rates: Assess the percentage of recipients who take the desired action, such as purchasing an alternative product. Unsubscribe Rates: Monitor the number of recipients unsubscribing to understand if your messaging is causing dissatisfaction. Customer Feedback: Collect and analyze feedback from customers to improve future communications.