Segmentation: Automatically segments audiences based on various criteria such as demographics, purchase history, and engagement levels. Personalization: Customizes email content to fit individual recipient preferences, increasing relevance and engagement. A/B Testing: Conducts tests to determine which versions of an email perform best, refining strategies over time. Predictive Analytics: Uses historical data to forecast future actions, helping to tailor campaigns effectively. Real-time Optimization: Adjusts campaigns in real-time based on recipient interactions and feedback.