How to Measure the Effectiveness of Video in Email Marketing?
To measure the effectiveness of video content in your email campaigns, track key metrics such as:
Open rates - Check if the inclusion of video increases the open rate of your emails. Click-through rates (CTR) - Assess how many recipients click on the video and follow through to your landing page. Conversion rates - Measure how many viewers take the desired action after watching the video. Engagement - Look at how long viewers watch the video and whether they share it.