Deliverability is a critical aspect of email marketing. Reputable tools use several methods to ensure that your emails reach the inbox and not the spam folder:
Spam Testing: Tools like Mailchimp and SendinBlue offer spam testing features that analyze your email content for spam triggers. Dedicated IP Addresses: Some tools provide dedicated IP addresses to improve sender reputation. Authentication Protocols: They support authentication protocols like SPF, DKIM, and DMARC to validate your emails.