What are Best Practices for Using Visuals in Emails?
Here are some best practices to consider:
Optimize Images: Compress images to reduce file size without compromising quality. Alt Text: Always include descriptive alt text for images to improve accessibility and ensure that your message is still conveyed if the image doesn't load. Consistent Branding: Use visuals that align with your brandâs style and color scheme. Balance: Maintain a good balance between text and visuals to ensure readability. Call-to-Action (CTA) Buttons: Use visually distinct CTA buttons to guide users on the next steps.