To measure the effectiveness of your biomass, monitor these key metrics:
Open rates: The percentage of recipients who open your emails. Click-through rates (CTR): The percentage of recipients who click on links within your emails. Conversion rates: The percentage of recipients who take the desired action, such as making a purchase. List growth rate: The rate at which your email list is growing over time. Unsubscribe rates: The percentage of recipients who opt out of your email list.