How to Measure the Effectiveness of Your CAC Reduction Efforts?
To measure the effectiveness of your efforts to reduce CAC, you should track key performance indicators (KPIs) such as:
Conversion Rates: The percentage of email recipients who take the desired action, such as making a purchase or signing up for a service. Customer Lifetime Value (CLV): The total revenue you can expect from a customer over their entire relationship with your business. ROI: The return on investment from your email marketing campaigns, calculated by comparing the revenue generated to the costs incurred.