How to Measure the Effectiveness of Your Campaign?
Tracking the effectiveness of your expired credit card email campaign is essential. Key metrics to monitor include:
Open rates: Determine how many recipients are opening your emails. Click-through rates: Measure the number of customers clicking on the update link. Conversion rates: Track how many recipients have successfully updated their payment information. Churn rate: Assess whether your efforts are reducing the number of subscription cancellations.
Analyzing these metrics will help you refine your strategy and improve future campaigns.