Audience segmentation involves dividing your email list into smaller groups based on specific criteria. This can lead to more targeted and effective campaigns. Common segmentation strategies include:
- Demographic Segmentation: Grouping subscribers based on age, gender, or location. - Behavioral Segmentation: Categorizing subscribers by their past behaviors, such as previous purchases or website activity. - Engagement Segmentation: Dividing your audience based on their level of engagement with your emails. - Lifecycle Stage Segmentation: Segmenting based on where the subscriber is in the customer journey—new subscriber, repeat buyer, inactive subscriber, etc.