How to Measure the Effectiveness of Your Subject Lines?
Measuring the effectiveness of your subject lines involves tracking specific email metrics:
Open Rate: This measures how many recipients opened your email. A high open rate indicates a compelling subject line. Click-Through Rate: This shows how many recipients clicked on links within the email. It helps gauge if the email content matched the subject line's promise. Unsubscribe Rate: A high unsubscribe rate may indicate that recipients found the subject line misleading or the content irrelevant. Spam Complaints: Frequent spam complaints can signal that your subject lines are too clickbaity.