What Are the Risks of Using Clickbait Subject Lines?
While clickbait subject lines can boost open rates, they come with several risks:
Trust Issues: If the email content doesn't match the subject line, recipients may feel deceived and lose trust in your brand. Higher Unsubscribe Rates: Misleading subject lines can lead to higher unsubscribe rates as recipients may feel manipulated. Spam Complaints: Overuse of clickbait can result in spam complaints, harming your sender reputation and deliverability.