How to Measure the Impact of Eco-Friendly Email Marketing?
Measuring the impact of eco-friendly email marketing involves tracking several metrics:
Email Open Rates: Higher open rates indicate more relevant and engaging content. Click-Through Rates: Measure the effectiveness of your calls to action and content relevance. Carbon Footprint: Some tools and service providers offer insights into the carbon footprint of your email campaigns. Customer Feedback: Collect feedback from your audience about their perceptions of your eco-friendly initiatives.