How to Measure the Impact of Images in Your Emails?
To gauge the effectiveness of images in your emails, track the following metrics: - Open Rates: While images don’t directly affect open rates, a well-designed email can encourage higher engagement. - Click-Through Rates: Measure how often recipients click on images. - Conversion Rates: Evaluate how many clicks from images lead to conversions. - Heatmaps: Use tools like heatmaps to see which parts of your email attract the most attention.