What are the primary legal risks in Email Marketing?
Email marketing, while highly effective, comes with several legal risks. These risks include violating anti-spam laws, data privacy regulations, and intellectual property rights. Non-compliance can result in hefty fines, reputational damage, and loss of customer trust. It is important to be aware of and comply with laws such as the CAN-SPAM Act in the United States, GDPR in the European Union, and the CCPA in California.