To measure the impact of social shares, consider the following metrics:
Share Counts: Track the number of times your email content is shared on different social media platforms. Traffic Analytics: Use tools like Google Analytics to monitor the amount of traffic driven to your website from social shares. Engagement Rates: Analyze the engagement metrics on social platforms, such as likes, comments, and shares. Conversion Rates: Measure the conversion rates of visitors who came from social shares to determine the effectiveness in driving sales or other desired actions.