oauth 2.0

Why is OAuth 2.0 Important for Email Marketing?

OAuth 2.0 is crucial for email marketing because it enhances security, user experience, and compliance. Here are some key reasons:
Security: It eliminates the need to store user credentials, reducing the risk of data breaches.
User Experience: Users can authorize applications quickly without sharing passwords.
Compliance: It helps comply with data protection regulations like GDPR and HIPAA by providing a secure means of accessing user data.

Frequently asked queries:

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