How to Measure the Impact of Sustainability Content?
Measuring the impact of your sustainability content involves tracking key metrics and gathering feedback from your audience. Consider the following methods:
Engagement Metrics: Monitor open rates, click-through rates, and conversion rates to assess how well your sustainability content is resonating with your audience. Subscriber Feedback: Conduct surveys or solicit feedback to understand how your audience perceives your sustainability efforts. Social Media Mentions: Track mentions and shares of your sustainability content on social media to gauge its broader impact.