To gauge the effectiveness of visuals in your email campaigns, monitor key metrics such as:
Click-Through Rate (CTR): Measure the number of clicks on links or CTAs within the email to assess engagement. Conversion Rate: Track the percentage of recipients who complete the desired action after clicking through the email. Open Rate: Analyze the open rate to determine if the subject line and preheader text, which may reference visuals, are compelling. Heatmaps: Use heatmaps to visualize how recipients interact with your email, identifying which visuals draw the most attention.