How to Measure the Success of a Free Trial Campaign?
To evaluate the effectiveness of your free trial email campaign, track the following metrics:
Open Rates: Measure how many recipients opened your email. Click-Through Rates (CTR): Assess the percentage of recipients who clicked on the CTA link. Conversion Rates: Determine how many recipients signed up for the free trial. Engagement Rates: Monitor user engagement during the trial period, such as login frequency and feature usage. Retention Rates: Track how many trial users convert to paid subscribers after the trial period ends.