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How to Measure the Success of a Free Trial Campaign?

To evaluate the effectiveness of your free trial email campaign, track the following metrics:
Open Rates: Measure how many recipients opened your email.
Click-Through Rates (CTR): Assess the percentage of recipients who clicked on the CTA link.
Conversion Rates: Determine how many recipients signed up for the free trial.
Engagement Rates: Monitor user engagement during the trial period, such as login frequency and feature usage.
Retention Rates: Track how many trial users convert to paid subscribers after the trial period ends.

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