To measure the success of a recap email, you should track the following key metrics:
Open Rate: The percentage of recipients who open the email. A high open rate indicates that your subject line and preview text are effective. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. A high CTR suggests that your content and call-to-action are compelling. Conversion Rate: The percentage of recipients who complete the desired action, such as registering for an event or downloading a resource. Engagement: Monitor engagement levels, such as time spent reading the email and interactions with embedded content. Unsubscribe Rate: The percentage of recipients who opt-out of your emails. A low unsubscribe rate indicates that your content is relevant and valuable.