How to Measure the Success of Abandoned Cart Emails?
To evaluate the effectiveness of your abandoned cart email campaign, track the following metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who complete their purchase after clicking through the email. Revenue Recovered: The total revenue generated from customers who completed their purchase after receiving the abandoned cart email.