How to Measure the Success of an Email Marketing Advisor?
To evaluate the effectiveness of an email marketing advisor, monitor the following key performance indicators (KPIs):
- Open Rates: The percentage of recipients who open your emails. - Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. - Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase or signing up for a webinar. - Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox. - Unsubscribe Rates: The percentage of recipients who opt-out of your email list after receiving an email.
By regularly reviewing these KPIs, you can gauge the impact of the advisor's strategies and make informed decisions about future email marketing efforts.