What metrics should be monitored for successful Email Marketing campaigns?
Regardless of the industry, monitoring key metrics is essential for the success of email marketing campaigns. Important metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. Analyzing these metrics can provide insights into what resonates with the audience and what needs improvement. A/B testing different elements of emails, such as subject lines and call-to-action buttons, can also help in optimizing campaigns.