How to Measure the Success of an Email Marketing Launch?
Measuring the success of your email marketing launch involves tracking various performance metrics:
Open Rates: The percentage of recipients who open your email. A high open rate indicates strong subject lines and good sender reputation. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. A high CTR suggests engaging content and effective CTAs. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for an event. Bounce Rates: The percentage of emails that could not be delivered. High bounce rates may indicate issues with your email list quality. Unsubscribe Rates: The percentage of recipients who opt out of your email list. High unsubscribe rates may signal that your content is not resonating with your audience.