How to Measure the Success of an Internal Newsletter?
Measuring the success of an internal newsletter can be challenging but is essential to understand its impact. Here are some metrics to consider:
Open Rates: The percentage of employees who open the email. Click-Through Rates: The percentage of employees who click on links within the email. Feedback: Collecting qualitative feedback from employees through surveys or direct comments. Engagement Metrics: Monitoring engagement in follow-up actions like attending events or completing surveys.