What Are the Consequences of Violating Email Marketing Laws?
Violating email marketing laws can result in severe consequences, including:
- Fines: Regulatory bodies can impose hefty fines for non-compliance. For example, the CAN-SPAM Act can levy fines up to $43,792 per email. - Litigation: Individuals or organizations can initiate legal proceedings against violators, leading to costly lawsuits. - Reputational Damage: Being publicly identified as a violator can severely damage a company’s reputation and consumer trust.