How to Measure the Success of Automated Personalization?
To measure the success of your automated personalization efforts, track key metrics such as:
Open Rates: Higher open rates indicate that your subject lines and sender names are resonating with recipients. Click-Through Rates (CTR): Higher CTRs show that your content is engaging and relevant. Conversion Rates: Measure how many recipients take the desired action after opening the email. Unsubscribe Rates: Monitor to ensure your emails are not driving recipients away.