To combat burnout, both marketers and recipients need strategies that can minimize stress and enhance engagement.
For Marketers:
Adopt a balanced schedule for sending campaigns. Automate routine tasks to save time and effort. Use A/B testing to determine what works best. Focus on creating high-quality and relevant content. Take breaks and seek creative inputs from various sources.
For Recipients:
Use preference centers to let users choose the frequency and type of content they receive. Segment your email list to send targeted and relevant content. Utilize interactive elements to keep the content engaging. Implement a win-back strategy for inactive subscribers. Regularly clean your email list to remove unengaged users.