How to Measure the Success of B2C Email Campaigns?
Key metrics to track the success of B2C email campaigns include:
Open Rate: Measures the percentage of recipients who open your email. Click-Through Rate (CTR): Indicates the percentage of recipients who clicked on a link within the email. Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: Shows the percentage of emails that were not successfully delivered. Unsubscribe Rate: Measures the percentage of recipients who opted out of your email list.
Analyzing these metrics will help you refine your strategies, improve engagement, and maximize ROI.