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How to Measure the Success of Banner Ads?

Measuring the success of banner ads in email marketing involves tracking key performance metrics, including:
Click-Through Rate (CTR): The percentage of recipients who clicked on the banner ad.
Conversion Rate: The percentage of recipients who took the desired action after clicking the banner, such as making a purchase or signing up for a newsletter.
Engagement Rate: Overall engagement with the email, including opens, clicks, and interactions with the banner ad.
Return on Investment (ROI): The financial return generated from the banner ad compared to the cost of creating and deploying it.

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