There are several advantages to using a server-side solution for email marketing:
1. Scalability: Server-side solutions can handle large volumes of emails, making them ideal for businesses with extensive subscriber lists. 2. Performance: Offloading tasks like email sending and tracking to a server can significantly improve performance and reduce load on client-side resources. 3. Security: Server-side solutions often come with robust security features to protect sensitive customer data. 4. Customization: They offer greater flexibility for customization and integration with other backend systems.