How to Measure the Success of Behind the Scenes Footage?
To measure the success of your behind the scenes content, track the following metrics: - Open Rates: Higher open rates indicate that your subject lines and content are compelling. - Click-Through Rates: Measure how many people click on links within the email. - Engagement Rates: Look at likes, shares, and comments if the content is shared on social media. - Conversion Rates: Monitor how many recipients take the desired action, such as making a purchase.