What Features Should You Look for in an Email Testing Tool?
When selecting an email marketing testing tool, look for features such as A/B testing, multivariate testing, spam score checking, and device/ISP rendering previews. These features help ensure your emails are not only engaging but also reach your subscribers' inboxes without issues. Tools that offer comprehensive analytics and reporting are also invaluable, as they provide insights into what elements are performing well and where there’s room for improvement.