Measuring the success of create actions involves tracking various metrics:
- Click-Through Rate (CTR): The percentage of email recipients who clicked on one or more links in the email. - Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase or filling out a form. - Engagement Rate: The level of interaction recipients have with your email content, including clicks, shares, and forwards. - Return on Investment (ROI): The overall profitability of your email marketing campaigns, calculated by comparing the revenue generated to the cost of the campaign.